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Nielsen Reports Growth of 1.5% in African-American Households for 2007-2008 Television Season
posted on Sep 4, 2007
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Nielsen's National Universe Estimates (the estimates of U.S. television
households) also show that the number of Black or African-American television
households grew faster than the national U.S. average, 1.5% versus 1.3%,
respectively. However, Hispanics and Asians remain the fastest-
growing national segments of the population, with television households
increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over
last year, according to The Nielsen Company.
In local markets, Nielsen
estimates that Los Angeles continues to remain the number one Hispanic market,
followed by New York, Miami, Houston and Chicago. Los Angeles also has the
country's largest Asian community, followed by New York, San Francisco,
Honolulu and Chicago. New York is the largest African-American TV market,
followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.
Nielsen's universe estimates for Hispanic, African-American and Asian-
American TV households in its 210 local television markets, also called
Designated Market Areas (DMAs), reflect the rapid growth of ethnic
populations. These estimates will be used for commercial advertising purposes
for the 2007-2008 television season.
Within the Black or African-American household estimates, there was a
change within the top three DMAs. Atlanta moved up from third to second in
rank, due to a 6.3% increase in its Black or African-American TV household
population. New Orleans climbed two ranks to 23 indicating the strong recovery
of Black or African-American populations in the market. Other notable
increases include Minneapolis-St. Paul moving up two ranks into the Top 50,
and Syracuse moving up one rank to the top 100.
Within the Hispanic household estimates, there was a change in the top ten
DMAs with Phoenix moving up to rank eight. Changes in the Hispanic market
ranks reflect the emergence of new Hispanic gateway areas over previous
historic immigration destinations. Charlotte moved up three ranks to 40,
further indicating recent trends in Hispanic immigration.
Within the Asian household estimates, there was also a change in the top
ten DMAs with Houston moving up to rank nine. Las Vegas moved up one rank to
16, while New Orleans increased four ranks to 47, further indicating
population recovery in the market.
Nielsen annually reports television household estimates each September
based on information from a variety of sources, including Claritas (a leading
provider of demographic data), the United States Census Bureau, and Nielsen's
own television samples.
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